You might ask yourself why you should attach so much importance to the reputation of your company or online business? Can't we simply focus on other marketing strategies?
The importance of checking your reputation lies in the fact that negative information and comments made by some of your customers and colleagues have a considerable impact on your business. But how?
When someone is first introduced to your products or services, they still have no idea of your skills and reliability. She'll then want to check it out for herself and see what the result will be.
But in the presence of negative comments without your knowledge, there's more than a 50% chance that she'll retract her decision to use your services. The more of these comments you receive, the more you'll be frowned upon by your target customers and lose all hope of converting them. In the end, it will be difficult to achieve a good return on investment.
Pareto's Law tells you more...
I'd also like to draw your attention to Pareto's law, to highlight the importance of knowing your online reputation and managing it. According to this law, 80% of effects are produced by 20% of causes. In this sense, it's mostly the facts that we consider to be in the minority that are responsible for our losses.
Therefore, a strategy based on correcting these 20% will enable you to achieve far more than implementing a new marketing and communications strategy. Not only does the latter require a substantial budget, but it also offers little guarantee of success.
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